Pt. 2 – Putting Your Website on Main Street With SEO

As I was saying last week, organic SEO is a very effective way of driving traffic to your site, increasing exposure to a targeted audience, and telling the search engines HOW you want to be indexed.

Of course I don’t want to mislead you. You will get indexed even if you don’t employ any kind of SEO on your site…eventually. And you’ll likely be buried among a bunch of other sites that don’t have SEO.

There are four specific areas of your page that impact organic SEO success.

Keywords & Keyphrases

The point of SEO is not to pick every keyword known to be remotely connected to your business goods or services, and slam it into the coding of your site. (I say it because I’ve seen it done, and it’s not going to get you results.) Once the initial set of keywords is built, an in depth process of analysis and statistics comes into play, whereby the words are assessed to ensure they are being used in their most effective form (singular or plural, hyphenated or unhyphenated, for example), and that they are in fact strong key words to be using for your SEO.

There are limitations on how many keywords can be used to good effect, when optimizing any given page, so it’s important make your choices based on careful consideration and proper research & analysis.

Page Titles

Page titles need to be “keyword rich”… Meaning that the results of your keyword analysis also come into play when writing titles for your pages.

A little clarification might be helpful here…when I say “page title” for SEO I am referring to the title that is shown in the very top of your browser window and not the title you write to go with your copy/content.

The page title of my home page reads “Okanagan, Web Design, Custom Websites, Online Marketing, Web Solutions”

Because I try to keep it short and sweet, I’m going to cut it short there but stick with me, and next week I’ll wrap up all this talk about organic SEO with the other two areas of your page you don’t want to forget when planning website optimization.

For more information about our SEO services, and to find out how we can help you take your business to the next level with effective online marketing, please visit us at www.catchthis.ca or email us at info@catchthis.ca.