Pt. 3 – Putting Your Website on Main Street With SEO

Hello dear reader! In the event that you’ve come across this particular post while searching for info about SEO for your website I urge you to take a moment to check out the two preceeding posts as they will give you a good introduction to SEO, what it is, and how to use it. With that said, I’m going to dive right in and finish up with the four specific areas of your web page that you can work on to increase your organic SEO success.

Page Descriptions
The description is what gets displayed by search engines when your site/page comes up in search results. It’s not shown on your actual page, but allows searchers to quickly decide if your site is what they are looking for. Again, it is important to include your strongest keywords in your description for indexing…but yet keep it sensible for the human reader.

The page description of my home pages reads “Catch This! Design provides web design, custom websites, online marketing, web solutions in Okanagan and British Columbia.”

If you read my previous blog post, you might see a pattern. When you compare the page title and page description you’ll notice I have chosen keywords that appear in both. These keywords, and even their placement within the surrounding words are very intentional. Best ranking first, to put it in the simplest of terms.

Page Copy
I can’t stress this enough – your page copy needs to be strong, clear, and effective. For many of our clients this means working with a copywriter. As we all know, it can be a real bear to write about yourself, for yourself – so if this is you, engaging the services of a copywriter is a great way to get things moving forward and freeing yourself up to do other things for your business.

Whether you write your own copy or have someone else take care of it, you’re going to need those well researched and carefully chosen keywords again. While page title, description, and keywords are all hidden in the code, for them to be relevant and of value to the search engine spiders they must appear somewhere in the actual copy on your website.

HINT: Because of the importance of keywords and their relation to site text, websites that are all pictures and no words aren’t helping you! I know that a picture is worth a thousand words, but unfortunately search engine spiders don’t have eyes. The process of implementing good SEO is ultimately a balancing act that needs to take into account the human user and the machine without eyes.

And as if the process of getting your SEO in place doesn’t involve enough work, it’s never done. To truly reap the benefits of SEO you need to then go back and analyze your results every quarter to ensure that the keywords you have in place are performing for you. Being mindful of your keyword density, if there are words that aren’t working for you then it is a good idea to remove or swap them in for new words that will produce stronger results.

Summing things up, SEO requires an ongoing process of research & analysis, and if not done effectively, your keywords may be all wrong. And the keywords you select will be the basis of so much more…

I hope I’ve given you cause to pause a moment for SEO.

(And if you’ve heard that SEO is dying, you might want to reconsider. We too have heard this, but in fact our SEO results show that it does matter. For more on this, you can read Why SEO Will Never Die)

Maybe I given to cause to say “Gee, I need that…but I don’t want to do it! ”

We’ve got an easy solution for you. Our Basic SEO Package allows you to optimize key pages on your site. The service includes research, analysis, and selection of keywords, writing of page titles, page descriptions, and adaptations to copy needed to address these four areas of your web pages.

For more information about our SEO services, and to find out how we can help you take your business to the next level with effective online marketing, please visit us at www.catchthis.ca or email us at info@catchthis.ca.