Last week I had the pleasure of conducting a face-to-face consultation with a client of ours who has had some branding pieces done by us in the past, and currently has what I would describe as a mini-site. As a custom home builder her company faces the unique challenge of needing to show off what they have done, but their product is limiting in that once the house has been built and turned over to happy homeowner they can’t take people back into it to show off their work. The time has come for them to tap into …

After many years spent designing business websites, and going through my own growth process that has taken me from subcontract designer to internet marketing business owner and project developer, I’ve had the pleasure of working on a great variety of sites for an equally great variety of people.  Most of them have been small business entrepreneurs – and working with these energetic hardworking individuals has given me a bird’s eye view of some common marketing and advertising challenges that they face.

When talking with them about their particular challenges, time and again it comes back to their need to generate leads …